The Principal Podcast

How the best professional services firms grow

Founders, managing partners and CEOs on how they built their firm, how clients actually find them, and what they would do differently.

Apply to be a guest

There is no cost to come as a guest.

Guillaume, Host & CEO
600+
firm leaders interviewed
Top 5%
podcasts globally, Listen Notes
4.9★
from 28 reviews on Apple & Spotify
7,000+
downloads per month
Apple Podcasts Spotify YouTube

Some of our great guests...

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What guests say

Hundreds of guests have posted about their episode on LinkedIn.

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Sandy FiaschettiGregory LiefLindsey DomingoMatthew CahillBenjamin TaylorJonny StakerFlorian AndréDebbie CrouseOn The Mark StrategiesMorgan James ConsultingGene HammettLindsay LehrEric KaufmannAndrea ButcherPaul KingAmnon KurviSynaptiqAmore PhilipAndrew GauleWill Hanmer-LloydRegan BachNeal McNamaraLucero TagleMatthew NauntonStephane BudelJo TaylorH. Clifford WatkinMatt KaufmanEd Cross FlodChristopher LeeNexstar NetworkPam BoneyJason TatumAaron HovivianPuneet KaliaIan ReddingMillsappsBallinger & AssociatesPayments & Commerce Market IntelligenceJoshua KellyKnight Eagle ConsultingJon RydbergMarcia ReynoldsPatrick MetzgerCaroline JohnstoneHexagroupProf. Jay AcharyaDanny WarehamProcess Improvement PartnersAlbert AssadTerry DryBiran YilancuigluMumtaz ChaudharyAcclaro Growth PartnersAdam LawrenceSamuel DrauschakCliff SpolanderCaroline Brewin
Guy DouetilLinda Ruffenachbluhalo ioRawstone ConsultingNoah BerkHarold HogueShaniqua RischerJack TompkinsLeyla OkhaiSheliza JamalJames FieldingRadia CarrRoderick CameronLaura GramlingMichelle ChoateMaggie PerotinKate LanderShelley SmithHelen HanisonTristan KromerDebbie PlagerStephanie TaylorStrategystack ConsultingPatrick KellySarah PiddingtonThiago E. FerreriaDr. Bailey ParnellAlastair Mitchell-BakerJustin HoffmanMark ArnoldAlex JacksonTom KennardPetra MayerAaron ByzakDr. KayyaliTim KilroyDina SchmidJulie HolungaEric ZackrisonVicki Wright HamiltonWhitney GoulishElizabeth RoseCiara LewinCoacheccoPeter StrohkorbMichael BrainardJoy SybesmaJennifer BrownDiana MoralesArron ChambersShane WentzGraham WhileyKaren GreenAmy Hitchner AllisonMarcy TweteJoe StefkoKamal GregoryAlison Hail

Why The Principal Podcast?

By professional service leaders, for professional service leaders

On The Principal Podcast, we talk about the business of professional services.

Not with Gurus, not with Influencers, not with vendors. With the people actually walking the talk.

What started as a way for us to learn from & connect with people in the space, turned into something bigger than us.

A top 5% Podcast, where Partners from boutique consulting firms to the world’s biggest firms come to talk about their stories, with thousands of professional services leaders tuning in every month to learn from their peers.

My hope is that on the other side of the earphones, a peer listens to you, learns something from you, applies it and grows their business.

Guillaume Jouvencel
Host & CEO, The Principal Podcast
Tell your story

Who comes on the show

The person whose name is on the door.

Founders, managing partners and CEOs of firms that sell expertise, not products. They own the client relationships, they made the early hires, and they are the audience too.

Management consulting

Paid to think, hired to deliver.

Strategy, operations, or a niche few people understand. The edge is how you see a client’s problem.

Strategy boutiques · Operations · Specialist advisory
Financial services

Trusted with what matters most.

Wealth, advisory and outsourced finance, where the relationship is the product.

Wealth managers · Financial advisors · Fractional CFOs
Investment banking & M&A

Where the deal is the story.

Boutique banks and advisors who live from mandate to close.

Boutique banks · M&A advisors · Business brokers
IT services

Turning technology into results.

Implementation partners, AI and cyber firms that sell expertise, not software.

Implementation partners · AI consultancies · Cybersecurity
Marketing & PR

Building reputations for a living.

Agencies that win the retainer, keep the client and grow the team.

Brand · Performance · PR · Content
Staffing & executive search

In the business of people.

Firms that find the hire who changes a company, mandate after mandate.

Executive search · Recruiting · Interim staffing
Accounting & tax

From the numbers to the boardroom.

Practices moving from compliance work to the advice clients actually value most.

CPA firms · Tax advisory · Outsourced accounting
Coaching & training

Making leaders better at leading.

Coaches and trainers who turned a method into a firm.

Leadership coaching · Sales training · Facilitation

The conversation

What we talk about

No script, no sales pitch. Every episode follows the arc of your firm, from where it began to where it’s going.

Apply to be a guest
01 Where it all beganThe path that led you here, and the moment you decided to build something of your own.
02 What you’re known forThe work you do better than anyone, and the clients who can’t do without it.
03 How clients find youHow the right people hear about you, and what makes them choose you over everyone else.
04 Why they stayWhat keeps clients coming back, and sending others your way.
05 What’s nextWhat stands in your way today, and the opportunity you can’t stop thinking about.

What to expect as a guest

You apply, you talk. We handle the rest.

Apply to be a guest
  1. 1

    Apply

    You

    A few quick questions about you and your firm, so we can tailor the episode to you.

  2. 2

    We prepare everything

    We

    Your Podcast Manager researches you in depth and sends you the interview structure to approve.

  3. 3

    Hit record

    Together

    One 45-minute conversation from your desk. Sometimes live on LinkedIn & YouTube.

  4. 4

    Your episode goes live

    We

    Two weeks later, on every podcast platform, with assets made for you to share.

Your hosts

Practitioners from banking, sales and marketing, so every conversation is led by someone who has sat in a similar seat.

Guillaume Jouvencel

Guillaume Jouvencel (LinkedIn profile, opens in a new tab)

Host & CEO

Former corporate banker and PwC treasury consultant. In 2022 he launched a podcast from inside a Big 4 firm, and its very first guest became a client. In 2023 he co-founded GHA Marketing to help professional services firms win clients through podcasting.

Based in Houston, by way of France.

Dennis Black

Dennis Black (LinkedIn profile, opens in a new tab)

Host

Master sales trainer for 38 years. He founded Dennis Black & Associates after seven years in sales, management and training at Xerox, and has since trained more than 160,000 mortgage, real estate and financial services professionals.

Played basketball for San José State. Also hosts Selling Is an Art, Not a Science.

Kathryne Daley

Kathryne Daley (LinkedIn profile, opens in a new tab)

Host

Community & Partnerships Manager at CharityHowTo, where she has hosted more than 100 live webinars with tech partners from Microsoft to early-stage startups. Ten years in B2B sales, marketing and partnerships.

Off the clock: coffee, surfing and travel.

Frequently asked questions

No. Guests never pay to appear.

Not really. We research you in depth and send you the interview structure in advance, so you can review it and nothing comes as a surprise.

A few minutes to apply, a quick look at the interview structure we send you, and a 45-minute conversation. That’s it.

A laptop, a quiet room and headphones. Recording happens in your browser; there's nothing to install.

The full episode on YouTube, Spotify and Apple Podcasts, short clips for your social channels and a link to share with your network.

Owners and leaders of professional services firms: the same people who come on as guests.

Ready to take the seat?

The guest chair is open for leaders who’ve built something real.

Apply to be a guest